Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. They will also allow users to report undisclosed branded content and flag ads that trick children into making purchases. New labels for paid ads. The policy will also identify ads with a new label, allowing users to see immediately whether a post is sponsored. Publishers will also have to switch on a toggle button when they’re publishing content captioned with certain keywords such as #ad or #sponsored. In addition, users with more than 10,000 followers will also have their videos reviewed to ensure they meet TikTok’s guidelines. The new commitments. According to the European Commission, the main commitments agreed to by TikTok are:
What the Commission says.
A troubling history of challenges. In 2020, TikTok came under hot water regarding its content moderation process and it’s exposure of young users in the app. While there was no evidence of wrongdoing by the app itself, a leaked document in 2020 showed that TikTok moderators had been instructed to suppress content that featured people who may have been seen as less desirable, as investigations have uncovered that TikTok relies on pretty young women, in particular. TikToks commitment. To learn more about TikToks commitment to EU rules, you can read the article here. Why we care. Any regulations aimed at cracking down on predatory social platforms that target children, and moderate content based on insufficient policies and practices that leave users vulnerable, are OK in our book. We hope these new regulations help make social media a safer place for children, but we’ll see. The post TikTok commits to updating ad policies to better align with EU rules appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/tiktok-commits-to-updating-ad-policies-to-better-align-with-eu-rules-386008
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April 2023
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