Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/back-to-basics-understanding-your-paid-search-metrics-325799
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Learn from a PPC expert on how to control your spend with the constant Google Ads changes.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/video-andrea-cruz-lopez-on-google-ads-expanding-match-types-325786
Keep your cool this holiday weekend knowing your campaigns are in top shape.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/last-minute-paid-search-tactics-management-tips-for-black-friday-cyber-monday-success-325760
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
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The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-maps-the-dominant-local-search-tool-followed-by-facebook-and-yelp-325699
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/getting-the-most-out-of-limited-youtube-creative-during-the-holiday-season-325673
There are material differences between user behaviors of different generations.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/nearly-60-prefer-pc-to-smartphones-but-theres-a-catch-local-search-survey-finds-325623
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
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April 2023
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