Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics-313126
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Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/amazon-extends-sponsored-products-to-amazonfresh-for-cpg-brands-313205
The shift stems from a change in the way we view the medium.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-we-updated-search-engine-lands-newsletter-and-why-we-think-youll-love-it-313133
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/googles-ctr-answer-just-what-youd-expect-and-this-is-why-seos-go-bananas-313176
Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-opens-complaint-form-to-crack-down-on-fake-info-in-maps-313173
Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/3-ways-to-lower-your-amazon-advertising-acos-313151
Pointy offers a way to gain more SEO visibility and compete with Amazon.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/startup-helps-small-retailers-get-local-inventory-data-online-at-pos-313117
Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-search-console-gives-us-domain-properties-to-replace-property-sets-313109
Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ftc-busts-amazon-seller-for-buying-reviews-313100 |
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April 2023
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