Performance marketing is winning, just as consumers may be putting more emphasis on brands.
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Have we hit bottom yet? What new earnings reports say about COVIDs impact on digital advertising4/30/2020
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/have-we-hit-bottom-yet-what-new-earnings-reports-say-about-covids-impact-on-digital-advertising-333978 Why businesses that prioritized martech data and organization are faring better during COVID [Video]4/30/2020
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-businesses-that-prioritized-martech-data-and-organization-are-faring-better-during-covid-video-333971
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
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This year,the company says it has removed “tens of millions” of COVID-19 related ads.
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‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’
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Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
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Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
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Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes.
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April 2023
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