![]() Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond. Click here to view more Search Engine Land webinars. The post The first-party data strategy you need in 2023 appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/the-first-party-data-strategy-you-need-in-2023-393308
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April 2023
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