How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers. Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms. The post Stop wasting your search budget appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/stop-wasting-your-search-budget-395746
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April 2023
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