As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose visibility over what needs to be done and how those campaigns perform. This can lead to subpar results and a lack of understanding of how to improve your next campaigns. In this informative SMX Advanced session, Nadiia Sharipova from Wrike, now part of Citrix, addresses three keys to digital marketing transformation:
Join the session to learn better visibility and workflow for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity and the essential tools and strategies you need to do your best work. After watching the presentation, you’ll be able to:
The post Processes, visibility and optimization: The keys to digital marketing transformation appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/processes-visibility-and-optimization-the-keys-to-digital-marketing-transformation-385988
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April 2023
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