Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail. Core Web Vitals, one year later. It’s been just over a year since Google’s page experience update started rolling out June 15, 2021. It was completed Sept. 2. The three Core Web Vitals website performance metrics were a subset of the overall Page Experience Update. Those metrics are:
Page experiences are improving. Here’s the data from BrightEdge: On average:
Why we care. SEOs weren’t sold on Core Web Vitals. However, this research shows that companies have been taking Core Web Vitals seriously. It is impossible to point to Core Web Vitals as the sole reason for any ranking boosts or declines. But smart SEO requires driving incremental gains. And every possible positive signal you can give Google (such as good Core Web Vitals scores) is a potential way to positively influence your ranking and visibility. The post Core Web Vitals scores improving for top-ranked sites appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/core-web-vitals-scores-research-386036
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