There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads. Google might have indirectly acknowledged that advertisers have a lot to process when it recently announced that cookies will have a longer shelf life on Chrome than previously reported. This article will break down how paid search marketers need to approach the analytics shift:
A new age of marketing analyticsiOS14, CCPA, GDPR – all of these acronyms have put fear in the hearts of marketers over the past few years. Collectively, they’ve moved the marketing world into an age of user privacy by severely reducing things like automatic cookie tracking and in-app activity tracking in marketers’ data portfolios. To make up for losing reliable data collection mechanics and tying actions back to specific users, Google is moving quickly to a future of data modeling. Essentially, the search engine uses AI to fill in data gaps left by privacy regulations, browser limitations and obscured cross-device behavior. Data modeling in GA4 doesn’t include any offsite data unless you take the effort to implement it (more on that in a bit), but it does include all sources of traffic and engagement, not just Google sources. One attribute of Google’s analytics shift is that it’s designed to be flexible and should be relatively easy to adapt depending on how the landscape shifts. GA4 relies heavily on first-party data, which is something you own and will always be able to access. It’s a more flexible, customizable reporting setup than UA (which is both good and bad in that you need more resources to set it up, but it’s got a lot more potential for rich insights). Combine that with the new tag, which doesn’t require nearly as much code or customization, and you can see that Google is setting up a future where marketers will be able to self-serve to get all kinds of data that can help them optimize their campaigns. One big data difference: Events vs. GoalsIf you’re making Google Ads decisions based on data like sessions and pageviews, it’s time to shift your strategy. GA4 is replacing those with Events, which means secondary metrics like bounce rate (as we know it), time on site, and pages per session won’t be available to you for much longer. Instead, GA4 is introducing new metrics including “Engaged sessions”, which at this point can mean anything from a session longer than 10 seconds to a session that ended in a conversion to a session where the user bounced back and forth between screens. As I see it, that can be directionally useful in determining whether a channel has a relatively high or low proportion of engaged users. Another new metric, which I consider about as significant, is “User engagement,” which Google describes as “the average length of time that the app was in the foreground or the website focused on the browser.” Other differences in dataWhen you’re preparing to migrate your audiences from UA to GA4, know that not all dimensions will translate. For instance, “session”-related dimensions like next page path won’t port over because GA4 is measuring sessions differently. That said, GA4 is built to let you customize the dimensions you find important, so you’ll be able to recreate those insights on your own. One more change to note, while we’re on the topic of audiences, is that GA4 is limiting each property to 100 audiences, a huge reduction from UA’s cap of 2,000. I’ve personally never pulled more than 200 audiences per property, but if you have, say, a ton of remarketing audiences built around GA metrics, you may have to consider paying for GA360. (If I had to guess, I’d say this won’t be a widespread issue, or Google wouldn’t have been so aggressive about curtailing the limit.) Next steps: 3 things paid search marketers can do now1. Decide on a full data pictureOverall, marketers should be orienting their analytics around business outcomes, not just a conversion firing on a page. It’s smart to start measuring in terms of things like revenue and how much you can attribute to advertising. For that, no matter how good your setup in either GA4 or Google Ads, you need to integrate offline conversion data and make sure your CRM data is part of the puzzle. I’m currently setting up testing how effective it is to import offline conversion data into GA4 via device ID or user ID. My suspicion is that it won’t be perfect yet, and there will be data gaps, but the exercise of setting up the different data sources will pay off over time as the data modeling improves. 2. Get your migration onMarketers don’t like change any more than the average bear, but there’s no sense in putting off the inevitable. The sooner you set up GA4, the sooner you’ll be able to get a relatively clean year-over-year comparison in 2023. The issue won’t rear its head immediately. You want to set it up now so you won’t have a data gap for Q4 2023. You could still compare GA4 to UA data next year if you really found yourself in a pickle, but you’d have to do a lot of work in Data Studio, and it wouldn’t be apples to apples. So set it up now to get all the Q4 data for YoY’s sake. 3. Set up new reportingOne benefit of digging into GA4 now is that you’ll be able to scope out the reports you need to re-build. I noticed pretty quickly, for instance, that you can’t create rules in GA4 to remove non-Google UTM tracking (like HubSpot parameters), so you need to get Data Studio involved to clean up a landing page report so you’re not muddling through thousands of rows (each unique parameter breaks out a page). GA4 won’t let you strip tracking info from URLs and then calculate CVR, whether based on users or views. But doing this cleanup allows you to see top-converting LPs, for paid traffic or all traffic. So instead of this legacy view: ![]() …you get something a lot more useful: ![]() To create the clean landing page view:
I guarantee that’s the tip of the iceberg… the more we play around, the more we’ll realize we’re either missing or have the opportunity to improve in GA4. The saga continues…As you can tell, we’re still learning about the full capability of GA4 and how to reflect it in Google Ads campaigns. Over the coming months, as the July 1, 2023 deadline approaches and more marketers muster up the courage to start the transition to GA4, I expect more best practices to circulate. The post How GA4, data modeling and Google Ads work together appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/ga4-data-modeling-google-ads-work-together-387292
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In May, Google teased a new video indexing report in Google Search Console, then in July the report started to roll out to some properties, the search company announced. Now, the report is fully live for all properties where Google can detect video on the site, the company just announced on Twitter. What is the video indexing report. The video indexing report shows how many indexed pages on your site contain one or more videos, and how many of those pages a video could be indexed. Google said the report can help you understand the performance of your videos on Google, and identify possible areas of improvement. What it looks like. Here is a screenshot of this report for one of my sites in Google Search Console: ![]() Google’s announcement. Here is the tweet where Google announced this:
When the report shows. Google said if Google detects videos on your site, the Video indexing report will appear on the left navigation bar in the coverage section. If Google has not detected a video on your website, you will not see the report. What it tells you. The report shows the status of video indexing on your site. It helps you answer the following questions:
In addition, if you fix an existing issue, you can use the report to validate the fix and track how your fixed video pages are updated in the Google index, Google explained. URL Inspection tool for video pages. Google also also enhanced the URL Inspection tool to allow you to check the video indexing status of a specific page. When inspecting a page, if Google detected a video in it, you will see the following in the results:
Why we care. If you host videos on your site or embed videos on your site, you will want to check out this report to see if there are ways to improve those videos or help other videos to show up in Google Search. Videos are an important aspect of search traffic and visibility in Google Search. There are a lot more details on this new report in this Google help document. The post Google Search Console’s video indexing report now live for all appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/google-search-consoles-video-indexing-report-now-live-for-all-387366 Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content:
This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful content. What is helpful content?What follows is all the guidance and questions Google has provided to assess whether your content is helpful, around the helpful content (HCU), product review (PRU), core (CU) and Panda updates (PU). Google’s guidance around helpful content generally breaks down into four areas. Helpful content: 1. Is created for a specific audience
2. Features expertise
3. Is trustworthy and credible
4. Meets the want(s) or need(s) of the searcher
Digging deeper into intent There are the classic search intents you likely know (informational, navigational, transactional), but also several micro-intents you should think about when creating content. Google has broken down search behavior into four “moments” in the past:
The QRG breaks down user intent into these categories:
Additionally, search behavior is driven by six needs, according to a 2019 Think With Google article:
One final way to think about audience intent is Avinash Kaushik’s See, Think, Do, Care framework. Though it’s not “official” Google advice specific to an algorithm update, Kaushik was Google’s Digital Marketing Evangelist when he wrote this. Google highlights ‘helpful content’ in featured snippetsThe term “helpful content” rarely shows up on Google’s documentation. But it does show up on Google’s How Search Works page, in reference to Featured Snippets: “Featured snippets are where we prominently display a page’s description — what we call a snippet. We use this format when our systems determine it might help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. It’s especially helpful for those on mobile or searching by voice.” ![]() Google wants to help searchers find the answer or information they are looking for as quickly as possible – sometimes without ever leaving the search results page. Your content should be the best answer that someone is searching for. In short: helpful content should be the best answer – and provide that answer as quickly as possible. The post What is helpful content, according to Google appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/what-is-helpful-content-google-387360 Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads. Video Shopping AdsVideo Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says Shopping Ads provide a dynamic experience based on the shoppers intent to purchase. Video Shopping Ads will automatically create a landing page and are available to select advertisers for testing. Catalog Listing AdsCatalog Listing Ads allow advertisers to feature their product catalogs across the app and expand their reach. Advertisers can promote their products across shoppable surfaces such as “recommended” or “Related Products.” Catalog Listing Ads are being tested in the US. LIVE Shopping AdsLIVE Shopping Ads enable advertisers to direct users from the For You page to their live event so they can join and buy products. LIVE Shopping Ads are being tested where TikTok Shop is available including the UK, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. What TikTok says. TikTok says that 70% of the users it surveyed said it was easy to make purchases through shopping related ads. 56% of those said TikTok helped them discover new products and brands, and 48% of users expressed an interest in making a purchase through TikTok. TikTok partners. TikTok has partnered with Smartly.io as their ads & campaign partner. They have also partnered with Productsup for their catalog feed partner. For commerce, they currently integrate with Shopify, BigCommerce, WooCommerce, and Ecwid. Why we care. There was no insight into why TikTok changed its mind about bringing shopping ads into the US. After the disastrous launch in the UK, we were convinced that it just wasn’t in the cards. But if you’re an advertiser interested in testing out these new features, check your account for eligibility. The post TikTok announces three new shopping ad features appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/tiktok-announces-three-new-shopping-ad-features-387338 I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged approach to a proactive ORM strategy. 1. Own your nameOften, what looks like a reputation problem is more of an SEO problem related to entity optimization. Because the search engines seek to understand brands as entities, it’s important to amplify the signals that help them know who you are and what you do. For most businesses, using Organization schema is a significant first step in letting the search engines know who you are. This simple tagging system hides in the source code of a page on your website and acts as a data feed to show information about your brand or business. At a minimum, the following information should be tagged:
Another aspect is to claim your business name on major social media sites. Even if you don’t use a channel, it’s a good idea to grab your brand to keep someone else from trying to impersonate you. If your brand is big enough, it would be beneficial to ensure your Wikipedia page is correct and up-to-date or, to have one created if there isn’t one already. Directly making and editing pages by brand representatives is frowned upon and problematic, so hiring an agency specializing in this type of work would be best. If you are part of a brand with well-known leaders, claiming domain names and social media sites under their names should also be considered. Politicians, especially, seem to forget this step and often have to contend with parody and impersonator sites set up by their opponents. Lastly, owning your main website’s .com, .net and .org versions is a great idea. Global brands may wish to extend this to ccTLDs where the business operates or may operate in the future. For even more insurance, it is helpful to buy domains with negative messaging like:
You may think those last examples are a bit extreme, but I’ve seen brand detractors go to great lengths and spend much of their own money to set up hater websites on domains like these. 2. Own your storyIn SEO, we say, “content is king.” This concept is also true in ORM. Owning your story often means creating content on your website that will potentially outrank any negative content that others may post online. The more content you can rank in branded searches on owned and controlled channels like your website or social media accounts, the more you can push negative content off Page 1 of search results and out of view of most searchers. As the old joke goes, the best place to hide a dead body is on Page 2 of Google search results because no one will find it there. In extreme cases, it might become necessary to create content to hit on a specific topic around which a brand detractor has generated a lot of content. When this happens, bringing in an ORM and SEO expert would be helpful if you don’t have that expertise in-house. What looks entirely innocuous for the casual website visitor is a targeted volley against negative content. For example, don’t strike back directly if a hater created content around alleged food poisoning targets your restaurant. Create content on your website highlighting the brand’s commitment to food safety and the number of passed inspections conducted by health officials. 3. Own your reviewsSome businesses revolve around reviews. For them, this can be life or death. I’ve worked with many brands that had trouble recruiting. The reason? Too many negative reviews on Indeed and Glassdoor. If you think your company doesn’t live and die by reviews, I recommend you take heed anyway. One primary key to reviews is to respond to each one. Respond to positive reviews with a quick “thank you” and move on. Negative reviews take a bit more work. Many negative reviews are the result of missed expectations. You can often diffuse the negativity of the review by how you respond. A simple apology, an offer to make things right, and an invitation to give you another chance can mitigate the hit of a negative review. It’s important not to be too defensive or shift the blame for the problem back onto the complainant. This will nearly always backfire. Hint: Don’t respond when you’re angry! Some businesses, especially those in regulated industries, must be careful how they respond. Thus, a response guide is critical to help everyone stay within guidelines while responding effectively to reviews. An invitation to contact a customer support rep via phone or secure message would be appropriate. Prepare for a crisisAnother critical process in proactive ORM work is to prepare for a crisis before it begins. Set up documented procedures to guide the entire company when a situation occurs. At a minimum, the plan should include:
If you can also include potential scenarios that might come up, all the better. The more you prepare, the easier it is to walk through a challenging time. Already in a crisis? Please don’t panicA vital part of any ORM strategy must include reviews of all content written about the brand. This information can be an invaluable part of a business. Your customers are the best focus group you can get. They don’t have to pay for them to tell you about your business. You can do this efficiently by setting up Google Alerts to notify you anytime your brand or key people are mentioned by name. Taking criticism and plowing it back into product and service improvements can help ensure your reputation stays positive. According to speaker and author Jay Baer, some brands even reward their detractors because of the valuable information they provide. A great resource to help you get started in a proactive ORM program is Repped: 30 Days to a Better Online Reputation by Andy Beal. Considered by many to be the “godfather” of online reputation management, Beal’s book is filled with great information and helpful tips to get your business moving in the right direction. The post A 3-phased approach to proactive online reputation management appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/online-reputation-management-proactive-approach-387288 You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more. The problem? Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks we’ve uncovered so far. Insights: Performance trendsWhile more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week-over-week or month-over-month data. ![]() Insights: Keyword themesAdditionally, while you cannot see actual search terms, you can see keyword themes as well as basic performance data. ![]() Listing groups vs display: Where are your dollars being spent?Compare overall campaign spend in the Campaigns tab vs. overall spend of all Listing Groups This will help you understand the spend breakdown between Video/Display and ad units created with the datafeed. Note: If you find that Display/Video traffic is not converting as well as your datafeed, you can turn off URL expansion in the campaign settings. You can also try running a Smart Shopping style Performance Max campaign:
Segment: Your dataIn the campaigns tab, you can filter by campaign and segment by:
![]() Landing pages: What pages are getting traffic/conversions?Note: This report is not available within a Performance Max campaign, you’ll need to access it from the All Campaigns tab and filter your PMax campaigns only. All Campaigns > Landing Pages > Filter by Campaign ![]() Locations: Where is the traffic and sales coming from?In the Locations tab, you can drill down performance by: ![]() Reports: Use custom reports to roll up your dataGo to the reports tab and build a custom table showcasing performance by:
![]() Note: Placements can be excluded on the account level:
The post How to maximize insights from Performance Max appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/performance-max-maximize-insights-387302 Googles new helpful content update targets sites creating content for search engines first8/18/2022 Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. This update will be rolling out soon and will have a meaningful impact on the search results, Google told us. Helpful content targets search engine first content. Google explained this new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” This update aims at helping searchers find “high-quality content,” the search company told us. Google wants to reward better and more useful content that was written for humans and to help users. Content written for the purpose of ranking in search engines, maybe called search engine first content, has been a topic coming up more and more across social media and other areas. In short, searchers are getting frustrated with landing on web pages that do not help them but rank well in search because they were designed to rank well. This algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in Search.” This targets content written for search engines over human-first content. Timeline. The update will roll out next week and will take up to two weeks to fully roll out, the search company said. Google will post on its updates page when it launches and when it is done rolling out, we will also post a new story when it begins rolling out and when it is completed here on Search Engine Land. Most impacted areas. While Google explained these algorithms do not specifically target any specific niche, online educational materials, as well as arts & entertainment, shopping, and tech-related content may be impacted the most. This is because content written in those areas has historically been written more for search engines than humans, and thus based on Google’s analysis, those areas may be more impacted by this Google helpful content update than other areas. US English. Google said this update right now launches for English searches language globally and Google said it plans to expand to other languages in the future. Examples. Google provided an example saying, “if you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web. This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.” Sitewide target. Unlike many Google algorithms that get applied on a page-by-page basis, this new helpful content update will be sitewide. That means that if Google determines your site is producing a relatively high amount of unhelpful content, primarily written for ranking in search, then your whole site will be impacted. This will not just impact individual pages or sections of your site, but rather, it will impact the whole site. Google won’t say exactly what percentage of the pages on your site need to be helpful versus unhelpful to trigger this classifier but they did say it is sitewide and will impact the whole site, even if you have many pages that are helpful. Again, if you have helpful pages but a relatively high amount of your content is unhelpful, even your helpful content or sections of your site will be hit by this update. Google said “removing unhelpful content could help the rankings of your other content.” Search-only right now. Google told us this update targets only Google Search right now but Google may look to cover additional products in the coming months, such as Google Discover and other Google surfaces. Recovery times. Google explained that this algorithm will run automatically and the scores or classifiers will continue to update all the time. But if a site gets hit by this helpful content update, it can take several months for the site to recover. A site needs to prove itself over time that it no longer publishes content with the sole reason to rank in search engines, a search engine first content experience, and that takes time. So there does seem to be some waiting period, maybe a validation period, that sites need to go through, to show Google’s algorithms that the site is providing helpful content to humans first. This validation period is automated and while Google updates the scores for its classifiers on your site on an ongoing basis, making a change today, likely won’t be reflected in Google’s rankings for several months, Danny Sullivan of Google told Search Engine Land. Google said in its Search Central blog post “sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.” Machine learning. Google told us this is using machine learning to evaluate content that is unhelpful. In fact, this is a new machine learning algorithm that is able to identify such content. The algorithms should get better over time between the automated machine learning improvements and Google engineers tweaking and improving the overall algorithms on a regular basis. Google said this helpful content update looks at a variety of signals about the page and site to determine the ranking of a page. Google was not specific with us on exactly which signals are used, as you would imagine. Quality raters validated. Google said the search company validated these new results with its quality raters and confirmed that using this system improves Google’s search quality. This is done for most, if not all, ranking and user experience improvements Google makes to search. Again, the quality raters do not directly influence the rankings but rather help confirm to Google’s search engineers if the algorithms are making improvements to the overall search quality. Panda ring a bell. For many SEOs who lived through the Google Panda update of February 2012, it forever changed how SEOs recommended you write content going forward. This update sounds a lot like the past Panda update. Now Panda is built into the core update, so it is still being used today. I suspect, like with Panda, SEOs will look back at this helpful content update and say this Google update caused a fundamental shift in SEO content strategy. Of course, time will tell, and we will see how large of an update this is over the course of the next few weeks. Google advice. Google, like with previous updates, like the Panda update, core updates, and product reviews update, has provided a list of questions you can ask yourself about your content, in order to build content that is rewarded by the helpful content update. Google shared these questions around did you build human-first content:
And when it comes to avoiding search-engine first content, Google laid out these questions:
Why we care. This helpful content update will likely be a significant update that SEOs will look back at as the catalyst of change in terms of the advice SEOs gives clients when building out content. It is too soon to tell how big of an update this will be, and how much it may impact you or your client’s sites. But you should stay on top of this update, and if necessary, reevaluate your content strategy around the advice Google has provided above. We hope you all benefited from this update and if not, we hope you recover quickly. The post Google’s new helpful content update targets sites creating content for search engines first appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/googles-new-helpful-content-update-targets-sites-creating-content-for-search-engines-first-387237 Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update. Google said they are launching another update “in the coming weeks to make it even easier to find high-quality, original reviews.” Google said this is another refinement to the product reviews ranking system that aims to “make sure you find the most useful information when you’re researching a purchase on the web.” Timing. Google will post on its updates page when it launches and when it is done rolling out, we will also post a new story when it begins rolling out and when it is completed here on Search Engine Land. Google did tell us they are targeting to roll it out the week of August 29th but the date may change. Previous updates. This is the fifth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third has been released on March 23, 2022, and now the fourth has been released on July 27, 0222. The fourth one was named the July 2022 product reviews update and released on July 27, 2022 and completed on August 2, 2022. Google product reviews update. The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its search results rankings. Google is not directly punishing lower-quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours. Technically, this update should only impact product review content and not other types of content. What is impacted? Google said this update may in the future impact those who “create product reviews in any language,” but Google said the initial rollout will be “English-language product reviews.” Google added they have seen “positive effects” from this update in the past and the search company “plans to open up product review support for more languages” in the future. Please note that these updates can be very big, almost as big as core updates. Previous advice on the product reviews update. The “focus overall is on providing users with content that provides insightful analysis and original research, content written by experts or enthusiasts who know the topic well,” Google said about this update. That is similar advice to the core update recommendations mentioned above, but here is a list of “additional useful questions to consider in terms of product reviews.” Google recommends your product reviews cover these areas and answer these questions. Do your product reviews…
Google also linked to its blog post from earlier this year named providing better product information for shoppers. Google added three new points of new advice for this third release of the products reviews update:
Not a core update. Google also previously said that product review updates are not the same as core updates. This is a standalone update they’re calling the product reviews update. This is separate from Google’s regular core updates, the company told us. Nonetheless, Google did add that the advice it originally provided for core updates, “about producing quality content for those is also relevant here.” In addition to that advice, Google provided additional guidance specific to this update. Why we care. If your website offers product review content, you will want to check your rankings to see if you were impacted. Did your Google organic traffic improve, decline, or stay the same? Long term, you are going to want to ensure that going forward, you put a lot more detail and effort into your product review content so that it is unique and stands out from the competition on the web. Also, those impacted by previous core updates, that put in the work, may be rewarded by this August 2022 product reviews update. The post Google to release August 2022 product reviews update in coming weeks appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/google-to-release-august-2022-product-reviews-update-in-coming-weeks-387243 Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees to make it easier to plan and measure CTV, Display, and Video 360. When advertisers are setting up their guaranteed deal, they can select specific ages and demographics and pay only for the ad impressions that reach their target audience as measured by Nielsen DAR. Advanced Programmatic Guaranteed. Google audiences for Programmatic Guaranteed will now be available across Google Ad Manager, Xandr, and Magnite, with Google claiming that they hope to add more soon. Google has already expanded reach capabilities with Google audiences on CTV campaigns when bidding on open auction inventory. With the new update, you can also use affinity, in-market and demo segments while buying Programmatic Guaranteed deals across a variety of participating publishers, which should give advertisers additional flexibility in audience strategies for CTV. Google is also aware of frequency capping and once your campaign frequency goal is reached for certain users, whether via open auction, Programmatic Guaranteed, or a combination of the two, Display & Video 360 will stop showing ads to those users. Consolidated CTV workflow across YouTube and other CTV apps. Google is implementing a consolidated workflow to help advertisers plan, manage, and measure performance across YouTube and CTV inventory. Google is also allowing YouTube ads to be purchased within Display & Video 360’s insertion order dedicated to connected TV ad buying. Google claims that having YouTube and CTV inventory side-by-side makes it easier to optimize for common goals. Google brings Display and Video 360 to CTV. At Google Marketing live in May, Google announced they were introducing audiences for CTV inventory in Display & Video 360, which display ads across Hulu, Peacock, YouTube and most other ad-supported CTV apps. “We’re committed to helping you deliver high quality ad experiences to all streamers by bringing the best of digital ad technology to the TV screen. One of the most effective digital strategies is creating relevant connections with your core audience. So we’re introducing Google audiences for CTV inventory in Display & Video 360, which will work across Hulu, Peacock, YouTube and most other ad-supported CTV apps,” writes Jake Jolly, Senior Product Manager, Display & Video 360. Why we care. Expanding audience reach, limiting frequency, and creating a consolidated workflow are positive updates to Google’s effort to expand into connected TV. If your brand is using Display or Video 360 to advertise on connected TV, take advantage of these new features to expand your reach, test new audiences, and measure your CTV ad efforts with the Nielsen DAR. The post Google adds additional CTV buying options in Display & Video 360 appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/google-adds-additional-ctv-buying-options-in-display-video-360-387276 Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes. Assets
Audiences
Bidding
Campaigns
Experiments
Planning
Recommendations
What is the Google API. The Google API allows developers to interact directly with the ads platform, making large or robust accounts and campaigns easier to manage. With the ads API, you can:
Why we care. Developers who use the Google Ads API should make note of the new updates and plan management of their accounts accordingly. The post Google releases Ads API version 11 appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/google-releases-ads-api-version-11-387286 |
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April 2023
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