On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period. What happened. Meta has been quiet on the issue. They have not addressed the issue publicly or made a statement. However, Search Engine Land contributor Curt Maly, who is in a Meta group for Facebook advertisers, said that Meta had posted the following statement inside the group:
So, a few things with this statement, Maly says:
Crickets from Meta. Meta has not made a public statement or addressed the issue on Twitter or any other platform (open to the general public). At least when Google has issues, Ads Liaison Ginny Marvin is on top of it. Meta does have an outage tool you can use to see if there are any known glitches. On Sunday it showed that there was a “Major Disruption” in the Ads Delivery category. Now, that status is back to normal. ![]() What a mess. Here’s what other advertisers are experiencing.
Why we care. This is a major glitch that could affect any Facebook advertiser. Check your ad campaigns and pause any that are overspending. We don’t know for sure if Facebook is going to issue refunds, what caused the issue, if it’s fixed, and how they’re going to make it right, but check back for more info. The post A catastrophic Meta bug caused overspending, higher-than-average CPA’s appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/a-catastrophic-meta-bug-caused-overspending-higher-than-average-cpas-396035
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April 2023
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