The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.
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Misquoted and misunderstood: Why we the search community dont believe the WSJ about Google search11/18/2019
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
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The media narrative has turned against big tech, and this is an example.
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From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
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Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.
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Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
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