![]() Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them. Using Bench Metrics links behind your marketing communications delivers a better customer experience, driving better performance. Bench Metrics seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. Bench Metrics provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting. With the power of Bench Metrics, marketers see increased engagement, higher conversions, and better retention. Join Michelle Lerner, senior director, business development at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. You will learn:
Speaker Bio Michelle brings over 13 years of start-up experience to Bench Metrics and is particularly passionate about cultivating strategic and meaningful relationships with channel partners. She’s a marathon runner, devoted dog mom to rescue dog Maurice, and is on a mission to find the best burrito in NYC. The post Drive performance and better digital customer experiences appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/drive-performance-and-better-digital-customer-experiences-385864
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“I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author of Executive SEO Playbook, in her presentation at SMX Advanced. While all SEO tasks are important for the success of your site, there’s a key distinction that should be drawn: those that have the potential to increase revenue, and those that are designed to prevent revenue decreases. SEOs who fail to differentiate these types of tasks often find themselves burnt out and unable to show how their work impacts the bottom line. “What usually happens is SEO managers fall into this whirlpool of trying to build a positive revenue case for all of the tickets they have,” said Avinash Conda, director of organic growth at Williams Sonoma Inc., in the same presentation. “But that’s not something you need to be applying to all of the tickets.” Marketers need to prioritize those tickets/tasks that will prove the most SEO value. But they must also choose which metrics should be reported. According to Bowman and Conda, detailing click-through-rate (CTR) metrics for your brand’s target keywords is a simple yet effective way to prove your SEO efforts are worthwhile. Data needed to measure SEO’s effect on CTRTo set up the template SEO impact on CTR, Conda suggested marketers first collect a list of specific URLs. “This could be a subsection of the site, a folder on the site, or just a list of URLs which are impacting,” he said. “The second [step] is to get the list of keywords mapped to these URLs.” This basic information will serve as the foundation for the formulas on the spreadsheet (see the template below). To ensure your team gets the CTR metrics it needs, SEOs should also consider adding the following data from Google Search Console (past 12 months) for the URL/keyword combinations:
Once this data is added to the template, the formulas will help you calculate the increases in CTR and forecast fiscal-year growth from search. However, there are a few additional manual inputs marketers will need to include to ensure it functions correctly:
Using the CTR templateMarketers can use a template like this to calculate assumed CTR, clicks and revenue increases. This is a great way to connect URLs/keywords to your organization’s bottom line, helping teams better predict the impact of these efforts. ![]() However, as most search marketers probably know, not every aspect of SEO value can be measured in such a clear-cut fashion. “There are a few tasks which cannot be quantified on a traffic level,” Conda said. “Site speed [tasks] are a good example … We know they are going to have a positive impact on traffic because site speed is a big ranking factor, but I don’t think we’re there yet in terms of coming up with [quantifiable] methodologies.” Trying to forecast traffic using CTR in such a scenario might not be the most effective plan. In these cases, Conda recommends estimating SEO gains with conversion rates. For instance, a Portent study found sites with 1-second load times had a conversion rate that was three times higher than sites that loaded in five seconds. Tying less quantifiable SEO tasks to important metrics like this can go a long way in proving their value. Still, CTR is a solid metric SEOs can use to show the value of their work, especially if the data is made accessible using templates like Conda and Bowman’s. “This model is a straightforward way to see the updates we are making, which we know for a fact will have a direct impact on rankings,” Conda said. Watch Jessica Bowman and Avinash Conda’s full SMX Advanced presentationNot registered for SMX Advanced? Get your free pass here. Already registered for SMX Advanced? Log in here. The post How to measure the value of SEO with CTR appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/measure-seo-value-with-ctr-385836 LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last couple of hours. What it looks like. It is a blue laughing face. Here’s what the new reaction looks like: ![]() Why LinkedIn is adding it. Because LinkedIn users have been requesting it more than anything else from the platform. And LinkedIn has become incredibly good about listening to its users and giving them what they want. If only more companies gave their user bases what they actually wanted instead of not – while shoving lame, minor UI enhancements or features nobody wanted or asked for. Granted, the Funny emoji is a tiny feature, but the ability to make lots of your users happy can be priceless. It can be the difference between loyalty and abandonment. Reaction on LinkedIn. Joy. And lots of Funny emojis everywhere. ![]() Why we care. LinkedIn has generally been thought of as a professional social network. But it’s not all serious anymore. There is some seriously funny content published on LinkedIn. Now brands, marketers and creators who post funny content can earn the appropriate reaction. Good, humorous content can get some excellent engagement, and engagement leads to greater visibility on the network. The post The LinkedIn Funny emoji is here appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/linkedin-funny-emoji-385897 Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their brand. What Spotify says. In a blog post Spotify adds “As podcasts have grown from a niche to mainstream medium, so has the need for consistent, well-established brand safety guidelines and technology.” Podcast ad revenue surpassed $1 billion in 2021 and is forecast to almost triple to more than $4 billion in 2024. Understanding audio safety. Spotify and IAS will launch efforts to help the audio industry understand what tools and resources are needed to deliver brand safety. They’ll also develop reporting tools aimed at giving advertisers greater transparency into where their ads are being heard. The new technology will be powered by Spotify’s first-party data and verified by IAS’ independent analysis solutions – which adopt the Global Alliance for Responsible Media’s (GARM) guidelines. Spotify announced last year that they were the first audio partner to join GARM, helping to define what brand safety is for audio. Prospective timeline. There is no word yet on when the new safety solutions will launch. You can read the announcement here. Why we care. In a world of automation, advertisers crave control. Spotify and IAS’ efforts aim to provide transparency into the platform and provide safety for brands, beginning with third-party podcasts in the audience network. The post Spotify commits to brand safety for podcasts appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/spotify-commits-to-brand-safety-for-podcasts-385886 Pinterest quietly launched a couple of new ad formats this week. Idea ads, and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas in action.” When shoppers click on the ads they’re taken to the brand’s website to view relevant information. The paid partnership tool. This allows brands to partner with Pinterest creators. The partnership allows large brands to collaborate with Pinterest’s’ community of creators and connect with their audiences. With the paid partnership tool, brands can review the tag and approve (or deny) the content. Brands will benefit from the authenticity of the creator’s content. Brands can also promote the creator’s content as their own Idea ad with paid partnership across Pinterest. Early adopters. An early launch of these tools showed that brands who worked with creators saw 38% higher brand awareness, and 37% higher Pin awareness. A few brands that saw success with this program in the US are Gatorade and Scotch Gatorade. Gatorade’s goals were to help its audience stay interested and engaged. To do this, they launched an Idea ads with paid partnership campaign on Pinterest. By teaming up with popular fitness creators, they created ads providing workout inspiration, and reminders to stay hydrated. As a result, they saw 34 million impressions, 99k clicks to their feed. “Handing over the creative power to a Pinterest creator allowed for an authentic moment of fitness that could only come from that creator. It made our ads feel new, natural and engaging.” — Johanna Lugo, Marketing Assistant Manager, Gatorade. Scotch Outside of the US, brands like Coty Canada and M.A.C Cosmetics have also seen promising results. The new formats and tools are now available in over 30 countries. You can read the full blog post announcement here. Why we care. Pinterest hasn’t really been on anyone’s radar lately. The development and (rather quiet) launch of these new features was quite a surprise. Creators looking to monetize their social media content should take note. However, the results coming from the early tests show benefits to larger, already well-known brands, but what about the creators? It would be nice to see more credit given to the people who made Pinterest what it was pre-ad platform – a place to come for ideas and inspiration. I can’t help but feel like this is another way for large brands to take advantage of smaller creators. Using them to build effective ad campaigns aimed at audiences they weren’t able to reach through traditional means. It sounds rather familiar. Either way, we’ll be watching. The post Pinterest introduces Idea ads and paid partnership tools appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/pinterest-introduces-idea-ads-and-paid-partnership-tools-385881 Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. The term ‘audience’ has been promotedGoogle recently announced some significant changes in its targeting lexicon. As they’ve announced, the term “remarketing” is being replaced with “your data,” and all instances of “audience” have been changed to “segment.” But despite what the chart implies, the term “audiences” is not in retirement! Instead, the definition of “audience” within Google has expanded. It’s essentially been given a promotion to include several types of targeting beyond segments. Rather than referring to specific lists or segments, “audience” is becoming a broader category that defines who should see your ads based on multiple criteria. An audience can now include any of the following:
Audiences can also contain exclusions and can be narrowed by demographics (e.g., age, gender, parental status, household income). Using the browse / search wizard for custom segments and audience lists in the interface has always been a bit buggy. Sometimes you find what you’re looking for, sometimes you don’t. Having an audience roll-up that can be consistently applied to multiple ad groups and campaigns will save you production time and keep your targeting consistent within your account. Access your data in Audience managerFor best results, follow along in your own account by navigating to Tools & Settings > Shared Library > Audience manager. Audience manager is the former home of audience lists, audience insights and audience sources. It now includes the following sections:
This structural change reflects the new naming convention adopted by Google Ads, and also provides multiple paths to access the same information. While the interface may look more complicated, it’s actually been streamlined. There’s a bit of redundancy within Audience manager, which makes it easier to find key details without having to memorize a navigation path. You’ll find identical cards in multiple areas. Now you know how to locate your data. What can you do with it? Look under the hood of your segments and dataGoogle Ads has different requirements for data list sizes and eligibility to run on different networks, which can be confusing. You may have wondered about how your segments are populated, and how you can use your lists. Audience manager can answer these questions. Learn where your data comes fromFrom the Segments tab, Your Data Segments, click on your segment name to unlock a treasure trove of data and details. You can see exactly how your segment is populated, with both the segment names and their sources. Review this section to make sure everything that should be included in your targeting has been added, and anything that could negatively impact the objective of the segment has been removed. You can also review your Data Sources directly from the left navigation panel in Audience manager. Verify which data sources (first-party data) are in use and how they’re being used. You wouldn’t be the first marketer to discover the wrong accounts are linked or a connection is missing. Clicking Details on the lower right corner of the card will reveal even more information about the sources or properties, complete with parameters, attributes and sparkline charts to show usage data. Review list size and eligibilityAudience manager will show which networks and campaign types your segment is eligible to serve against: You can also see the list size over time (up to 180 days) for each network, as people are added to or removed from your list (based on membership duration or other criteria). See your segment distribution performanceIn this card, you’ll see how your segment performs across different categories, including:
Some distributions will also compare your segment to the benchmark, giving you a better idea of the segment variance. Reality check your ‘Data Insights’We love to be surprised by what our data tells us about our customers. When we invest money in advertising and we get new insights about our market, it justifies the investment and informs future decisions. But the Data Insights you’ll find in Audience manager are more “miss” than hit. To illustrate, Google Ads says that my client’s converters are most often associated with the following In-Market segments:
The index suggests that purchases of our product are 23x more likely than the general population to be in-market for traveling to New York City, and 13.7x more likely to be in-market for fireplaces. It won’t surprise you to learn that the product has nothing to do with any of those segments. Might some of the segments correlate with product purchases? Sure. But not meaningfully. And not at a rate where targeting these extremely large segments would be better than targeting segments that directly relate to the product. If you see an untapped segment that is relevant to your market, you can definitely add those segments to your campaigns and bid on them directly. But if you can’t make a logical argument for why a segment would be a good target for your marketing, you don’t need to take action just because it’s included in this table. Take action on your learningsOutside of auditing your audience and data details, how can Audience manager improve your account performance? Here are some edits you can make within Audience manager for a more optimized account. Change the Members statusOpen or close the Members status of eligible data segments directly from your data segments overview table. Edit and apply segments to campaignsYou can make changes to custom and combined segments by hovering over the segment name and clicking “edit.” For data segments:
You can also assign a label to your data segment, or even apply the segments directly to campaigns or ad groups. The ability to apply data segments from Audience manager is a time-saver – you don’t have to navigate out of Tools into your campaigns every time you want to edit an audience or segment. Test new targeting based on your analysisReviewing Audience manager will inspire a lot of ideas based on what you observe and even what you observe to be missing. Applying new audiences and segments to your campaigns will help you make even better decisions in the future. A few points to keep in mind:
Audiences have a bigger role in Google Ads than everAs Google Ads changes the definitions and functionality of audiences, becoming more familiar with Audience manager will be a powerful way to learn more about your data segments and sources. Not only does Audience manager help ensure you’re reaching the right market with audiences consistently applied across your account, it can also give you insights for how to find new customers. As you generate new ideas based on your observations, choose to be “data informed” rather than “data driven” so that your optimizations are strategic and beneficial for your account. The post How to use Audience manager for better insights and optimization appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/audience-manager-insights-optimization-385868 “E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s attempt to figure out which businesses and individuals are authentic.” Despite working in search marketing for many years, Haynes noted she only recently thought about the ways semantic search – information retrieval in which both the contextual meaning and the intent of a query are taken into consideration – could improve a site’s E-A-T. Her time spent digging into the Quality Raters’ Guidelines (QRG) helped make this connection. Contrary to what some believe, E-A-T is not a single ranking factor, but rather a collection of signals Google uses to determine what content is high-quality and useful for searchers. And, according to Haynes, semantic search knowledge can help marketers optimize sites for this rating system. “A lot of the things we’ve been saying Google can do can be explained with semantic search capabilities,” she said. “Semantic [search] relies on understanding the meaning of words, and we’ve seen how proud Google has been in their advancements in understanding language.” Semantic search and its relation to E-A-TGoogle’s Hummingbird algorithm, which rolled out in 2013, was designed to revamp the way the search engine understands and ranks content. With an improved understanding of intent at its core, the update helped Google better evaluate the authoritativeness of sites through semantic search. “Hummingbird was a change to Google’s engine, and when it happened, few SEOs knew about it,” Haynes said. “It gave Google’s algorithms the capacity to incorporate semantic search.” ![]() Before Hummingbird was implemented, Google was largely a lexical search engine, dependent on keywords. These search engines primarily focus on retrieving documents that contain these keywords, using PageRank to establish a hierarchy along the way. And while these mechanisms are still in play, the addition of semantic search has changed the game. “You can have lexical search and you can have semantic search together,” Haynes said. “We don’t know exactly how Google is using the combination of these, but we know that back in 2013 when Hummingbird came out, they started to have the capability of doing it well.” SEOs would be wise to study the changes Hummingbird ushered in, especially when it comes to the search engine’s understanding of language. Using semantic search and knowledge retrieval to improve E-A-TSemantic search’s knowledge retrieval capabilities can help marketers improve the E-A-T of their content. According to Haynes, this is due to Google’s Knowledge Graph. “Knowledge search gathers information from a richly structured database,” she said. “The best example we have of this is Google’s Knowledge Graph.” ![]() The Knowledge Graph helps marketers understand the relationship between entities. By optimizing sites according to entities and their relationships (rather than focusing solely on one keyword and its variants) SEOs can make it easier for Google to relate your content to established entities in its Knowledge Graph. “I’ve been fascinated by the way Google can use entities in its Knowledge Graph,” Haynes said. “We’ve been making recommendations based on what’s written in the QRG – trusting that somehow Google could algorithmically accomplish these things. What we were really doing was improving E-A-T based on a knowledge of semantic search.” “When you’re improving Google’s understanding of the entities associated with your business, that’s improving your E-A-T,” she added. Watch Marie Haynes’ full SMX Advanced presentationNot registered for SMX Advanced? Get your free pass here. Already registered for SMX Advanced? Log in here. The post How to improve E-A-T with semantic search appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/improve-e-a-t-semantic-search-smx-advanced-385792 Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful of SEO work years under their belt. The majority of SEO jobs (64%) don’t require a college degree, according to Backlinko’s SEO Jobs Report. But most require two to five years of experience. Many SEO agencies lean heavily on entry-level or newbie SEOs. That’s because it’s more cost-effective. This business model can work but it typically will require intensive training. You must always protect the quality of your work and keep clients happy. You don’t want to run into a situation where your junior SEO is giving guidance that is not on par with the SEO experience of even your client base. Assuming you’ve already qualified your hires through some critical SEO interview questions (modified for an entry-level candidate), and assuming that your candidates have the soft skills required to be successful at SEO, here are some ways to get your new SEO hires up to speed and contributing. Make sure new SEO hires are up-to-date with industry best practicesRight off the bat, you want to make sure they understand SEO best practices and concepts. If they have little experience with SEO, that means getting them trained in key areas. Different types of SEO learning resources accomplish different things. For example:
Beware of just sending your newly hired junior SEO into the wild to find their own educational resources. Provide a list of trusted sources they can learn from. But encourage them to come to you with opportunities they are interested in as well. Most importantly: Give them a training budget. Investing in them is an investment in your SEO agency. Make sure new SEO hires are trained on your SEO methodologySome new SEO hires may bring unique skills to the table, and you do not want to inhibit them from doing so. But make sure they have a framework with which to work. Being armed with industry best practices starts your SEO new hire off on the right foot. Beyond that, most agencies have a way of doing things. Training on your agency’s procedures and preferences is a matter of making sure you have those practices documented so that your new hires can get up to speed right away. This also includes the ways that your agency manages projects (this is almost as important as the work itself). Create a checks and balances systemLetting any new hire’s work go unchecked could lead to issues for your brand’s reputation and your business’s bottom line. To protect your clients and your brand, make sure that more senior staff are included in any projects the new hire is working on for a period of time. A senior SEO working alongside the entry-level SEO can ensure that the work is sound. This also allows the senior staff to mentor new hires as they collaborate on a project. There is no better SEO training than hands-on experience, and this mentorship will offer education on both the way you do SEO and how to handle clients. The post How to train entry-level SEO hires so they can contribute right away appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/train-entry-level-seo-hires-385859 Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted by William Alvarez on Twitter and Brodie Clark on Twitter – showing this in action. ![]() ![]() Why we care. Generally, Google will show a single site or source for a featured snippet. But when Google begins to show two or more sources in the featured snippet position – the “position zero” location – that can change how valuable that position is for site owners and SEOs. These interface tests are worth keeping an eye on because the featured snippet position is one that is generally sought after to achieve by most SEOs and site owners. Changing the design, showing more than one featured snippet, can all impact your click through rate on that position and ultimately your traffic and conversions driven from Google Search. The post Google testing new featured snippet layouts appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/google-testing-new-featured-snippet-layouts-385861 Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). I was thinking about these challenges recently and wanted to choose a brand and deep dive into how they handle their search campaigns. The marketing demands of these brands can be difficult when you balance all the stakeholders, internally and externally. So, let’s take a look at 4 things you can learn in search from one of my favorite brands in this situation, The North Face:
To be clear: I have never worked with The North Face as a brand and I don’t know anyone who works there, so I have no insider information. This article is from an outside point of view and how I would assess their performance if I were to be in a business development pitch for their business. 1. Own local – blocking and tackling when you have storesBrands that have their own locations would prefer customers to shop directly with them. They can control the experience, don’t have to compete with other brands, and can take home the biggest margins. The first thing brands should do is ensure their location data (Google Business Profile) is as accurate and up to date as possible. Even though e-commerce has grown, its offline sales are still 80% of total e-commerce sales. The North Face does a great job of maximizing its listings. All details are completed, and they are supplemented with ads focused on what’s available in the store. The key to optimization is to ensure you have ownership of all your locations and that the information in those listings is consistent across the web. There are a ton of great resources available on Search Engine Land here to help you maximize this channel. 2. Strong organic rankings to help offset competitive paid searchIn retail, many brands find themselves in a negative or low ROI for non-branded keywords. It’s a competitive space and getting your conversion rates high enough to drive a positive ROI for non-brand alone is tough. Below is just one example. I took the keyword costs for “men’s trail running shoes” and did a quick model assuming a 2% conversion rate. The ROI is negative. Obviously, there are assumptions here that could be altered to get this to be higher (AOV, Conversion rates), but it’s in the ballpark. So brands will roll up their paid search into a portfolio that includes branded terms. This is one way to show a positive ROI on paid search and one I agree with. The other approach is to have a strong organic traffic flow. Then you can offset lower ROI for volume by looking at the search program as a whole. The North Face does a nice job with its organic rankings. Take a look at some data points against some other competitors to see what I mean. The North Face has a paid-to-organic traffic rating of 1.75%. This is the lowest in the group. However, they have the most organic keywords ranked, and the second highest amount of keywords ranked in the top 3 organically (only outpaced by Canada Goose which has about a third of the total ranking keywords). The North Face has worked to make sure their organic rankings are strong so that when they do participate in paid they can win and the total portfolio looks strong. 3. Branded search – watch the competitionBranded search is something that is a never-ending discussion with brands. Should you be bidding on it? Should you let organic listings handle it? I’ve been a part of tests for the last 15+ years on this topic. There is no one-size-fits-all answer (for what it’s worth: I think you should bid on branded terms). The North Face is a good example of why. It appears to me that they bid on their branded terms sometimes, but not always. For The North Face, this is more of a defensive strategy. I found lots of examples where brands like Patagonia, The Gap, and REI were bidding on their brand. If a customer is typing in your branded name into the search results and comes up on another brand, they’ll probably search until they find you. However, this isn’t true 100% of the time. When you see the examples below, you know that other brands feel like they can squeeze out some sales and increase their own brand awareness. In this case, I feel like The North Face is giving too much up to their competitors and could be more aggressive here. 4. Getting the website rightEven though when it comes to search a lot of the interaction and decision-making is on the keyword side. But you still need a strong website to make it all go. For SEO, that means strong content and a crawlable and highly performant site. For paid search, that means landing pages that tie to your search terms and can convert at a rate that exceeds the bid prices. This isn’t easy to do. However, The North Face does a very nice job in this area. We discussed earlier how well they do from an organic perspective. On the paid side they also do a very nice job. All the keywords map to the proper landing page. They maximize the use of ad copy to include all the proper callout extensions and site links. It’s very well done. After writing this and doing some research, I’m reminded how tough it is to judge from afar. There are so many business nuances that make the decisions brands are making unique to them. Sure, we can all bid on “trail running shoes,” but it’s really the conversion rates, AOV and broader business objectives that determine if that’s the right thing for your business. Overall, I think The North Face has some opportunities to improve, but generally gets it more right than wrong. Hopefully, this article gives you some perspective on your business and how you might view your competitors. The post 4 things to learn about paid search from The North Face appeared first on Search Engine Land. via Search Engine Land https://searchengineland.com/paid-search-lessons-from-the-north-face-385719 |
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April 2023
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