Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/nextdoor-rolls-out-free-business-posts-best-practices-advice-336135
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Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-track-shopping-listings-traffic-from-surfaces-across-google-video-336128
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/heres-how-to-use-the-new-microsoft-ads-audience-network-planner-336104
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-data-problem-in-google-smart-shopping-campaigns-video-336087
New features and updates are aimed at local businesses and services in the “reopening phase.”
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adding-local-store-details-to-shopping-free-promoted-pins-for-smart-campaigns-more-336055
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
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Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.
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The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-offers-upgraded-covid-reopening-tools-for-local-businesses-restaurants-336010
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ppc-tips-bidding-strategies-for-google-shopping-campaigns-video-336012 |
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April 2023
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