Also, Google updated its event structured data report in Search Console.
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Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/schema-org-launches-its-schema-markup-validator-tool-348590
Plus, the “human experience marketer” behind the search marketer
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief-348560
Several months after showing a “preview call history” feature, Google is now showing some data in this report.
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You may see an increase in the number of errors in this Search Console report as a result of the reporting change.
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Local business owners are no longer limited to advertising around their physical location.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses-348455
Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.
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Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
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We also spoke about human experience marketing and the adaptation of technology.
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Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.
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April 2023
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